“Aesthetic medicine is just for women.” How outdated this common assumption still is becomes clear during a visit to Juvenessenz AG on Zurich’s Bahnhofstrasse.
In a conversation with the clinic’s medical director, Dr. Konrad Thoele, it becomes evident: Increasingly, managers are using subtle aesthetic treatments as career boosters.
Located on Zurich’s bustling Bahnhofstrasse, Juvenessenz is a refined clinic specializing in aesthetic medicine and longevity therapies. Here, state-of-the-art treatments meet a discerning clientele. “All our patients share one thing,” explains Dr. Konrad Thoele, founding partner and medical director: “They all want to be the best version of themselves.” Notably, about 20 percent of Juvenessenz’s patients are now men—a growing trend, as Thoele emphasizes.
What drives men’s increasing interest in Juvenessenz’s services? “We see that successful men today primarily want to look fresh and vital,” says Thoele. It’s not about completely changing or smoothing their faces but about softening the visible signs of stress and fatigue. “Many of our male patients are successful executives who consciously want to optimize their appearance.” They prefer discreet, effective solutions. “Our male patients often choose minimally invasive treatments like Botox or hyaluronic acid fillers,” the doctor explains. These approaches help visually reduce common effects of professional stress, such as tension and tiredness. Beyond aesthetics, functional treatments are also popular among men—addressing issues like excessive sweating under stress, teeth grinding (bruxism), and migraines.
An unexpected insight: more and more men see aesthetic treatments not only as self-optimization but as valuable tools to advance their careers. “Many patients report that a fresher look benefits them professionally,” says Thoele. Whether in negotiations, presentations, or team interactions, a vital appearance signals energy, competence, and leadership. Some patients are even referred to Juvenessenz by headhunters to develop a more dynamic and compelling presence.
For men taking their first step into aesthetic medicine, Juvenessenz offers an environment where discretion and professionalism are paramount. “Our practice on Bahnhofstrasse is designed to make everyone feel comfortable,” highlights the medical director. With personalized treatments and a clear understanding of the male clientele’s needs and desires, Juvenessenz has established itself as a trusted partner for successful men who want to maintain vitality while leaving stress visible signs behind.
Further information can be found in the full article on Fokus.Swiss.